Brand Voice & Tone Matter More Than You Think

Brand Voice & Tone Matter More Than You Think

Brand voice is personality. It stands for your brand’s values, aspirations, and beliefs Brand tone is attitude. It stands for your brand’s point of view for any given situation based on its personality. Maintaining brand voice and tone across content is important...
PressureTest: a new market research platform

PressureTest: a new market research platform

83bar has introduced a new standardized, validated, and fast turnaround marketing research platform for healthcare brands and providers. The service is called PressureTest. The new PressureTest platform uses online ads to drive users to a landing page for a short...