Brand Voice & Tone Matter More Than You Think

Brand Voice & Tone Matter More Than You Think

Brand voice is personality. It stands for your brand’s values, aspirations, and beliefs Brand tone is attitude. It stands for your brand’s point of view for any given situation based on its personality. Maintaining brand voice and tone across content is important...
Recognizing Patients as Consumers

Recognizing Patients as Consumers

How Patient Engagement is Changing the Consumerism of Healthcare A recent LinkedIn article questions whether or not patients are thinking more actively as consumers and assigning value not only to their quality of care but to their patient experience as well. In an...