Psychographics come into play in the “Educate” step of our four-point 83bar Patient Activation process. Our surveys yield answers to a number of questions that not only qualify patients for treatment, but also ask: “how do you think you approach things? Are you analytical? Are you more social? Are you collaborative?” We are able to paint a picture of how a consumer might interact with brands or providers. We ask these profiling questions not because we’re trying to dig in or invade somebody’s privacy, but to understand how to speak to them with the right tone. Everyone has a way they prefer information be conveyed to them.
There are four distinct personality types:
- The results-oriented person who prefers to have it short-versed, very direct and without a lot of flowery language. That person has a specific need. They really would like to have a condensed amount of information given to them very quickly.
- The analytical person who wants to know the facts and numbers to make a decision. Analytical individuals make decisions based on data.
- The highly cooperative person is someone who won’t get in a confrontation. They are often more passive and need consistent outreach and reassurance.
- The socially oriented person is interested in hearing testimonials and learning about other patient feedback when making decisions.
At 83Bar, we take these factors into consideration when curating our qualification surveys. Answers to these surveys inform our team of nurses and strategists so that our communications are tailored to the underlying needs of a said personality type.