Many innovators see personalization as the next frontier for marketers.
Karla Davis, senior director of integrated marketing and media for ULTA Beauty, supports this view. She says, “Our guests crave a deep emotional connection with our brand and we are working hard to leverage new tools in AI and AR to truly personalize our communication with our guests. I believe we are on the verge of a shift in how consumers react to the juggernaut of influence marketing. I think we will start to see a shift to more peer to peer communication grounded in a desire or a greater sense of community with people that are part of their existing social networks.” (source: ADWEEK )
That point was echoed in a talk by Kate Herman, chief business officer for Pharma at 83bar. She said, “It’s not only possible, but it’s necessary!”
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