When we think of an “activated” patient, we see a health-seeking consumer who wants better options. And better ways to take responsibility for both their medical treatment and cost of care. The rise of self-managed healthcare consumers is a result of rising deductibles, rising co-pays, and rising premiums.
In addition, these consumers are looking for digital solutions as the most effective way to meet their health care needs.
To be specific, the following survey illustrates the percentage of patients who prefer digital solutions for the following health care needs:
- 81% shop for a health plan
- 82% check health information
- 85% pay bills
- 84% search frequently a doctor
- 82% monitor health metrics
- 79% purchase insurance
What does this mean? It means that today’s health care consumer is using digital tools to find healthcare solutions. As patients become more involved, how can we better connect? This is where the 83bar process comes in; implementing our first step to Locate these patients as they interact and engage with content online.
We pinpoint patients early in their search
In our identification step, we find patients who say, “I don’t feel right. Something worries me. I’ve got questions.” Our methods are designed to pinpoint prospective patients early in their search. It is in this phase of discovery where we create a coordinated campaign of social media, dynamic landing pages, symptom assessment, and data collection. While it may seem that there are multiple hurdles or steps to gaining this information, these micro-commitments actually help demonstrate a high level of intent by the patient.
So, to convert from curiosity in the product proposition to engaging with educational information, patients begin to move through a comprehensive and strategic communication flow. Let’s take a look at some of the questions we anticipate:
- What symptoms are important for me to highlight?
- What should I track before my appointment?
- Who’s the best at treating this condition?
- What are my options?
- Who takes my insurance?
- How should I organize my thoughts before discussing them with the doctor?
- Who can I trust?
- What happens next?
Therefore, by creating a coordinated communications campaign, we help patients understand what options are available and what to discuss. We provide them with a framework around which to discuss their disease and symptoms, preparing them for their doctor visit while letting them maintain control.
And finally, the information we’re using to target patients is also captured in a full circle data collection approach. This data can include gender, age, symptoms, medications, satisfaction with current treatment, interest in new alternatives, and contact details.
To learn more (and to see an example of our campaigns), contact your 83bar account person or click the CONTACT button on our site.