Personalization views and data from DPharm 2019

We are pleased to share PERSONALIZATION remarks presented by Kate Hermans, chief business officer for 83bar. Kate presented this case study on patient empowerment at the 9th annual DPharm: Disruptive Innovations to Advance Clinical Trials conference on September 18,...

Marketers’ next frontier: Personalization

Many innovators see personalization as the next frontier for marketers. Karla Davis, senior director of integrated marketing and media for ULTA Beauty, supports this view. She says, “Our guests crave a deep emotional connection with our brand and we are working hard...

Quality: “This call is being recorded”

You hear the phrase all the time: “This call is being recorded for quality purposes.” But what does it mean for patient activation? We’re constantly working on our nurse interactions and scripts. This is what gives clients a continuous improvement...

Healthcare consumers have been “primed”

An essential factor to consider in the patient experience is what we call “priming” of the consumer. Because of Amazon Prime, the patient as a consumer now has a different level of expectations. They expect immediate responsiveness, credibility, empowerment, tools,...