Personalization views and data from DPharm 2019

We are pleased to share PERSONALIZATION remarks presented by Kate Hermans, chief business officer for 83bar. Kate presented this case study on patient empowerment at the 9th annual DPharm: Disruptive Innovations to Advance Clinical Trials conference on September 18,...

Marketers’ next frontier: Personalization

Many innovators see personalization as the next frontier for marketers. Karla Davis, senior director of integrated marketing and media for ULTA Beauty, supports this view. She says, “Our guests crave a deep emotional connection with our brand and we are working hard...

Quality: “This call is being recorded”

You hear the phrase all the time: “This call is being recorded for quality purposes.” But what does it mean for patient activation? We’re constantly working on our nurse interactions and scripts. This is what gives clients a continuous improvement...

Ask more questions – and learn more

The industry norm is to ask 2-3 questions, so that you get as few entry points as possible for data collection. We take a different approach based on our extensive experience. We typically average between eight and 18 questions. Every single question in our surveys...

Customer experience lessons from Walmart

Many people talk about the patient centricity of today’s healthcare — especially when it comes to the customer experience. We like to think of it as the consumerization of medical care. And considering the tonnage of marketing produced every day by a...